KR HR & TRAINING NEWS ARTICLES

We like to know what we’re getting…

Before trying on a new outfit in a shop, most people would look at the price tag.

Before booking a house viewing, we will have filtered results to match our budget (unless of course we’re just being nosy with no intention of buying!).

So why would employers expect anyone to invest time and effort into a job application process, perhaps with multiple interview stages, if no indication of remuneration package is included in the advert?

Vague wording such as “competitive salary” deters applicants and negatively impacts brand perception. In fact, research by recruitment company Reed indicated that 78% of candidates would be less likely to apply for a job with no salary published.

Similarly, very broad salary ranges often mislead candidates and set false expectations around what they could actually earn as a starting salary, leading to offers being rejected and frustration all round.

As well as wasting considerable time for job applicants and hirers alike, a serious consequence of this approach is that it perpetuates existing gender salary gaps.

Focusing on questions like “what is your current salary?” to pitch a job offer, rather than looking at a fair pay level for the demands of the role to set an appropriate benchmark only reinforces discriminatory pay differences.  It’s not surprising that despite equal pay legislation existing for over 50 years, the gender pay gap is not predicted to close any time soon.

Whenever we support clients with recruitment, we ensure that an appropriate salary level is included in the job advert and we often undertake benchmarking exercises to ensure that the rate is fair and competitive.

So, we’re delighted to see that the government is proposing that job advertisements must include salary information. The proposals also consider banning employers from asking about previous salary history.

How do you think this will impact how you recruit? Do you think it’s a positive step?

Have your say by taking part in a government consultation which is open until 5pm on 27 October 2026.

Find out more about the proposals and how to take part in the consultation here.