Case Studies

Case Study One:

Responding to local training needs to help businesses hook their audience

In March 2016, we met with Jolyon Rose, The Enterprise Network (TEN) Development Officer at the Corsham Means Business trade show at Hartham Park and got talking about learning and development needs for local businesses.

“For some time, I have identified a need for local business people to learn how to deliver engaging, interactive presentations and training sessions as a way of promoting their services and sharing their skills to help other organisations grow,” commented Jolyon. “Business owners are missing out on key opportunities to market themselves, either because they shy away from guest speaking events thinking they don’t have the skills or confidence, or they simply talk through a set of presentation slides which leaves their audience under-whelmed.”

In response to this skills gap, TEN invited Kathryn Roynon HR & Training Consultancy to create a new interactive workshop facilitation skills course to give delegates the tools to design and deliver engaging sessions.

We started with a short taster course which was delivered to an enthusiastic audience at the Women in Business network at The Enterprise Centre in Royal Wootton Bassett in May 2016. During the hands-on session, we explored the difference between presenting and facilitating and learnt techniques to make workshops or training sessions more interactive, looking at the benefits of this approach. We also considered how people learn in different ways and why a facilitator needs to have an inclusive approach using a variety of learning methods to engage with everyone.

Since then we have written a longer two-day programme called “Hook Your Audience with Interactive Presentation Skills” which can be delivered in-house or as an open course. Over the two days, delegates learn how to inspire their audiences and build their professional credibility, with opportunities to practise their new skills and receive feedback to develop their performance. We have also worked with delegates from the taster course (and additional business people) on a one-to-one basis to provide coaching to help them with designing their own interactive workshops, building on their ideas and putting into practice their learning.

Kathryn says “It has been great to work with TEN to develop this new training and coaching offering for local businesses. I have enjoyed using my experience as a trainer to help people gain the skills and confidence to put together their own interactive workshop sessions – which in turn will create many more learning opportunities for local business people.”

Natalie Luckham runs an expanding social media management and training consultancy called Naturally Social based in Wiltshire. Natalie attended the taster course followed by a one-to-one coaching session during which we reviewed one of her existing courses as well as developing ideas for a new workshop.

Natalie comments “Kathryn really helped me to start seeing how training sessions work best past the 'PowerPoint and pens' approach! She's great at breaking down your ideas for delivery and helping you to see what matters most and how learners’ individual needs should be and can be catered for. What I've learnt from Kathryn has really helped to develop my workshop offering..."

If you deliver workshops for groups of prospective customers – or would like to start doing so but find the idea daunting – get in touch to find out about attending one of our workshop facilitation skills courses or booking a one-to-one session. You will learn how to avoid “death by PowerPoint” and we will support you with developing your own memorable and engaging events that really hook your audience.